Seeing Is Believing
HP recently organised a meeting of Asia Pacific journalists in Singapore to discuss the explosive growth in these markets. Southward Chidambar covered to event on behalf of PSA .
HP'southward meeting in Singapore started off with a conference featuring a number of presentations followed by a panel discussion on various aspects of digital press. Alon Bar-Shany, Vice President and General Manager of HP Indigo Digital Press Division kicked off the conference proceedings by introducing HP Indigo's achievements and stating HP's objective of maintaining its position as the fastest growing player in the Graphic Arts business, which represents 86 per cent of the total of 48.one trillion pages printed in 2005 (Home/office/photograph at 9 per cent and other segments at 5 per cent plant the balance). Of this, digitally printed pages stand for simply 6 per cent but are projected to abound @ of 17 per cent per annum in value terms between 2005 and 2010 every bit against three per cent per annum for the analog segment. According to PRIMIR, the total global print market place for 2006 has been estimated at 49 trillion pages valued at United states$ 601 billion (commercial printing US$ 300 billion, package printing The states$ 200 billion and specialty printing about U.s.a.$ 100 billion) and is projected to hit The states$ 721 billion past 2011. Of this, the share of Asia – Pacific is 18 trillion pages worth US$ 176 billion, only simply behind North America (16 trillion pages valued at US$ 198 billion). Nevertheless, it will soon sally as numero uno as information technology is growing at a whacking rate (China @ 10.1 per cent per annum, the rest of AP @ 7.5 per cent per annum) as compared to NA's i.7 per cent per annum.
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V.S. Hariharan, Vice President of Graphic Arts Business for HP Asia Pacific & Japan and so emphasised the importance of the Asia Pacific market for HP (by 2011, AP & Japan volition account for 31 per cent of all pages printed world-wide) and laid out their plans for servicing this region. Their business in this marketplace is seeing explosive growth (> 25 per centum for the Graphics Segment overall, > xl per cent for Indigo presses and > lx per cent on impressions printed on Indigo presses).
Key drivers for the growth of digital printing volition be immediacy/turnover, personalisation, regionalisation, ane:one communications, and the reduction in its costs per page. HP intends to maintain or increase its pb by continuing its innovation-led technology approach, strengthening of its product portfolio, development of cease-to-end business solutions with well-known channel partners and further reinforcement of its financing solutions arm. Aqueduct partners already include Heidelberg, Creo, Screen, Agfa, EskoArtwork and Press–sense for workflow solutions, GMG for color management and proofing, Avery Dennison, Yenom, UPM Raflatac, Michelman, Hanita Coatings, Fedrigoni Group and Hahnemuhle for substrates and GBC, Unibind, Duplo, Horizon, Hunkeler, Morgana and ABG International for finishing solutions. HP have invested in special infrastructure like the HP Scitex Demo Centre at Hong Kong, the HP Indigo Ink Plant & Substrate Qualification/Testing Centre and its new HP Indigo Centre Of Excellence at Singapore. Also included were a few case studies from the AP region.
Of item interest was Moser Baer Republic of india, the world's second largest manufacturer of optical media, who decided to diversify into abode entertainment moving picture VCDs/DVDs using HP Indigo digital presses to print disc pouches on demand. Within 6 months of operation, they have acquired a total of 4 HP 4500 presses and turned out 10 meg impressions in April 2007 – among the highest in the globe. They are projected to striking a billion discs/impressions per annum in iii years.
In his presentation, Jim Hamilton, Group Manager of InfoTrends, the well-known specialists in market research for the printing industry, highlighted the progress made by digital printing and how it would lead growth in printing technologies. Likewise included in the presentation was a study on the Chinese press market, a huge opportunity for digital printing and workflow.
The conference session ended with presentations by 2 commercial printers from Commonwealth of australia and New Zealand highlighting their positive experiences in opting for digital press and a panel word/Q & A session. The panel mentioned that the break-fifty-fifty point on cost-effectiveness of digital press equally compared to offset litho will depend largely on local costs: in Commonwealth of australia and New Zealand this figure was 1,000 A4 pages for printing on ane side, 500 A4 pages for printing on both sides and 1500 A4 pages for 4 colour printed labels. The panel included all the speakers plus Steve Donegal, Business organisation Manager and Michael Mogridge, Sales Director of HP Asia Pacific's Digital Press Division.
The come across also featured visits to A & P Co-ordinator, a commercial printer who had made a highly successful – and assisting – foray into digital printing from their traditional offset business, and Oasis Printing, a offset-up outfit that has been able to apply its digital printing capabilities to speedily establish itself as Singapore's leading supplier of on-demand labels, personalised print requirements and loftier-quality small print runs.
This was followed by a visit to the new HP Indigo Eye Of Excellence, which is an outstanding facility housing state-of-the-art capabilities for demonstration and training.
We are carrying a split up detailed write-up on the Middle of Excellence in the Industry News section in this issue.
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Source: https://packagingsouthasia.com/zarchive/seeing-is-believing/
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